How to Write Call-to-Actions that Work

How to Write Call-to-Actions that Work

Some call to actions work. Some are so seamless, so beautiful, that we find ourselves clicking the button, adding our email address, doing whatever it was that it asked us to do. Others, well, our brain automatically writes off as junk and we don’t even see them....
3 Tools to Help Schedule Meetings Faster and Better

3 Tools to Help Schedule Meetings Faster and Better

Last year during the first funding round of Tas Christian Fund, a grants body that I help administer, I needed to have a lot of meetings in a really short space of time and I didn’t have time to play email or phone tennis, sending emails back and forward until we...
A Step-By-Step guide to getting Media Coverage

A Step-By-Step guide to getting Media Coverage

When our clients want us to publicise an upcoming event or promote their organisation, we create a media event such as a photo or video opportunity to attract media coverage. Although there’s a lot of buzz around digital media, the biggest audiences by far are still...
Why I love Marketing Automation

Why I love Marketing Automation

Email automation, or autoresponder email sequences, are one of the most exciting, and most underutilised, fundraising tools I’ve come across. Automations have been around for a while now, and have the potential to revolutionise your fundraising and marketing. Most...